The Perfect Pair: Bluenotes 2013

Concept & art direction of Fall 2013 photoshoot & concept and creative execution of campaign.

Photography by: Christa Renee
Location: The Burroughes, Toronto
Concept: “Class Act”. Taking it back to the school of basics: hues of deep reds, dark blues and washed out white brick. Our goal was to embody the traditional school spirit and put a strong focus on our yearly best seller – the blue jean. Following the initial fall launch, we wanted to transition the campaign from a strong school focus to an after-school, high-energy affair.

Window display design.


Window clings.


Out of home advertising: National


Online lookbook.


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