_

The Perfect Pair: Bluenotes 2013

Concept & art direction of Fall 2013 photoshoot & concept and creative execution of campaign.

Photography by: Christa Renee
Location: The Burroughes, Toronto
Concept: “Class Act”. Taking it back to the school of basics: hues of deep reds, dark blues and washed out white brick. Our goal was to embody the traditional school spirit and put a strong focus on our yearly best seller – the blue jean. Following the initial fall launch, we wanted to transition the campaign from a strong school focus to an after-school, high-energy affair.

Window display design.

Posters.

Window clings.

Menuboard.

Out of home advertising: National

E-Marketing

Online lookbook.

Share

Twitter Facebook Del.icio.us Digg LinkedIn StumbleUpon

Reply