The Perfect Pair: Bluenotes 2013Concept & art direction of Fall 2013 photoshoot & concept and creative execution of campaign.
Photography by: Christa Renee
Location: The Burroughes, Toronto
Concept: “Class Act”. Taking it back to the school of basics: hues of deep reds, dark blues and washed out white brick. Our goal was to embody the traditional school spirit and put a strong focus on our yearly best seller – the blue jean. Following the initial fall launch, we wanted to transition the campaign from a strong school focus to an after-school, high-energy affair.
Window display design.Out of home advertising: National