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Author Archives: asia

Blackfish – my passionate thoughts.

My dream has always been to swim with dolphins and orcas in the wild. IN THE WILD. I cannot begin to describe how my heart breaks at the very thought of these poor creatures being captured and taken away from their families to live in a bathtub for 25 years. How can Seaworld or any […]

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Oh Christmas Tree…

After weeks of preparation, today was our Bluenotes Holiday ’13 photoshoot. Held at Horton Tree Farms just north of Toronto, I wanted to embody the tradition of Christmas: cutting down that perfect tree, visiting that warm and cozy family cabin, hanging out in sweats+sweaters drinking hot coco. We once again shot with Crista Renee (who […]

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Hohoho 2013 with Bluenotes

Concept & art direction of Holiday 2013 photoshoot & concept and creative execution of campaign. Photography by: Christa Renee Location: Horton Tree Farms, north of Toronto Concept: Our goal was to embody the tradition of Christmas: cutting down that perfect tree, visiting that warm and cozy family cabin, drinking hot chocolate by the fire – […]

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If there was a shoe heaven, this would be it.

I recently had a chance to visit the Christian Louboutin exhibit at The Design Exchange. It was a whimsical wonderland carnival theme with shoes sitting on brightly lit merry-go-round swings and standing on pedestals surrounded by ornamentally trimmed shrubs. It was a sight to be seen and my shoe dream turned reality. Oh Mr. Louboutin, […]

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Spotted: My art on a streetcar.

On my way to work this morning. Concept and design by yours truly. Love this campaign.

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Oh Canada!

I love the city, but as much as I love the city I also love nature, the outdoors, the tranquility that can only be found when the world around you is still. I try to get away from the chaos the city brings on many summer weekends, so here for you are my iPhone snapshots […]

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The Perfect Pair: Bluenotes 2013

Concept & art direction of Fall 2013 photoshoot & concept and creative execution of campaign. Photography by: Christa Renee Location: The Burroughes, Toronto Concept: “Class Act”. Taking it back to the school of basics: hues of deep reds, dark blues and washed out white brick. Our goal was to embody the traditional school spirit and […]

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Anything for you, my Vivi!

Recently I was blessed with my very first EVER niece! My beautiful sister and her husband had their first baby girl. So OF COURSE, being the creatively talented and super obsessed-with-her-new-niece that I am, I had to design and decorate the baby room. From white walls to this in a day and a couple of […]

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Back to school shoot: happening NOW!

We’re shooting our Bluenotes back to school shoot today at The Burroughes in Toronto. Beautiful brickwork+wooden floors+great rooftop overlooking the city – perfect recipe for amazing results. Stay tuned for the finished product!

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Lights, flashing: NYC for the day.

Today the Director of Marketing and myself are in NYC, exploring stores and collecting inspiration for window designs, in-store marketing and merchandising. Not bad for a work day!

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For the love of shoes!

I work in fashion retail – that’s a good excuse to go a little shoe crazy, no? This designer shoe sale put a little hole in my wallet, oops.

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Young+Free. You+Me.

Concept & art direction of Summer 2013 photoshoot & concept and creative execution of campaign. Photography by: Christa Renee Location: Zaca Lake, California. Concept: “Young+Free. You+Me”. Digging through our pasts to determine our high-school summer fantasies, we were well aware that a road-trip ranked high on the list. Our goal was to illustrate the perfect […]

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Ollie Jones Legging Prints

Client: Ollie Jones Concept: To create infant legging prints that will appeal to the fashionista mother as much as her child. 1. Arrows 2. Feathers 3. Foxes 4. Geometric 5. Owls 6. Trees 8. Plaid 9. Leaves 10. Moose

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See you later, Spring.

End of season Bluenotes ‘Spring Sale’ window. Easy, breezy and straight to the point.

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California Love!

This week we’re in beautiful California casting, scouting and shooting our Summer’13 Bluenotes photoshoot. We’re shooting at Zaca Lake, a beautiful forested area located about 2 hours northwest of Santa Barbara. It’s my first shoot working with Crista Renee, a world class photographer who’s worked with everyone from Roxy, Forever 21, Apple and Gap & […]

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