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Author Archives: asia

Freshly new window design

I’m embarking on a new project in the West49 world – we’re slightly revamping our girl, and I’m lucky enough to be one of the lead-hands on this project. I recently designed a new window for girls. Wanting to keep it fresh, springy with attention to detail, and keeping costs in mind – this was […]

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The Shorebreak Art

I always dreamed of life by an ocean, waking up in the early hours of the morning, throwing on a bikini and surfing the day away. The waves are such a powerful force, intimidating to some – but nurturing to others. I for one tingle at the very thought of floating on my back,  being […]

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Halloween Sexified

Halloween is just around the corner, and its always the same struggle: What imaginative persona will I transform into? Jillian Tamaki did a great job re-creating typical Halloween costumes for us females – the reality of dress-up in a comedic fashion. Truth be told, for anyone that spends Halloween night at a party, club or […]

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The Feline Woman: A Photographer’s Perspective

I stumbled upon this photographer on Facebook through a girlfriend of mine who did hair+make-up for this shoot. His name is Drew Haran and I am 100% in love with this project. Everything from hair, make-up, wardrobe, lighting, composition, is just right. I simply adore it. Hopefully one day I’ll get a chance to work […]

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ASOS goes down under

ASOS, one of my favourite fashion websites, has decided to open its doors to Australia. Ordering from down under would break the bank – so good for you Australia! I’ve ordered from ASOS UK (prior to US launch) on a number of occasions and shipping and duties killed me (well, not literally, obviously, but you […]

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Femiman: the 3rd gender

Please welcome the newest trend to hit the streets, and the runways, the femiman. Guys wearing full length skirts in London, girls shopping in the mens section in the everywhere. Heck – even Just Bieber wear ladies denim. Jean Paul Gaultier & Marc Jacobs both featured this exquisitely beautiful and new-faced model Andrej Pejic (featured […]

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Baby baluga in the deep blue sea

And like I’ve always said, animals are the purest of pure souls – angelic in a way, no? Photographer Hiroya Minakuchi captured this beautiful creature blowing air from her mouth to create a current, and then blowing through her airhole into the current to form ring bubbles.

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Ebay launches Fashion Outlet

eBay has opened its first virtual outlet mall in the US. Called Fashion Outlet, the mall will offer deals on new merchandise direct from more than 200 lifestyle brands and retailers including BCBG, Frye, Michael Kors, BCBG, Reeds Jewelers, Calvin Klein, FCUK, Timberland, L.A.M.B. and more. Successful in both UK and Germany, the Fashion Outlet […]

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Presenting the new West49 gift card!

The latest look for the West49 gift card! Vendor imagery + diagonal lines = clean design done by yours truly.

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Forever 21 shirt strikes controversy

I stumbled upon an angry article about this Forever 21 tee, and I wanted to share my opinion with you. The shirt reads ‘Allergic to Algebra’, and it has gotten some rage because people feel it degrades school and the general decline of female interest in education. Forever 21 has since removed this shirt from […]

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Guru Clothing

Guru Clothing fall ’11 tradeshow flyer promoting spring ’11 line. Concept & creative execution. Front. Back.

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Legends of Skate

Cash desk feature imagery for all West49 store locations. Concept and creative execution. Store cash-desk.

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Gear for a Year

Window clings featured in all Billabong Canada store windows. Concept and creative execution.

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Design for Humanity

Design for a staff incentive program for Billabong employees. Concept and creative execution. Hourly employee poster. Manager poster.

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Motocross x West49

West49’s motocross ad published in the March ’11 issue of MXP MAGAZINE. Published ad. Primary concepts.

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