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The Sweetest Picks.

Perfect gifts for him and her, truly the sweetest picks. The Bluenotes Valentines Day window I created: youthful, fun and bright!  

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Yorkdale: Expanded.

Don’t forget that today Yorkdale Shopping Centre is opening its expansion. I went to take a look and to be honest, the store fronts are quite exquisite! Beautiful finishes, great windows, definitely worth a visit! My favourite was the Wilfred store, the tile mixed with woodwork – wow!  

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Farewell West49, it’s been too good to be true.

My last day has arrived and the tears are easily flowing. I can easily say that West49 (Off The Wall + Billabong included) have not only sculpted me as a designer, but changed my life forever. The people I have met have turned into family, the brands I have worked with I will support forever, […]

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Holiday ’12 with West49.

Holiday season is slowly creeping up and ’tis the season to create elaborate and joy-filled campaigns and photoshoots.  The sole purpose of the shoot was to showcase the holiday season for its social aspect: get-togethers, parties, pillow fights… (isn’t that what the kids are doing these days?). Enjoy the campaign shots! Shot at the Gladstone […]

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Strike a pose!

Today we’re shooting our Holiday shoot for West49 at the Gladstone Hotel in Toronto! Working with photographer and dear friend Harry Gils is always a pleasure. Can’t wait to see the finished product!

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Favourite time of year: The Holidays!

We’re getting prepped to shoot our Holiday ’12 shoot with West49. Today we’re scouting he Gladstone Hotel, a victorian style venue with artfully designed & individually decorated hotel rooms and unique touches all throughout the space. With crystal chandeliers and ornate touches, I think this space is a winner…

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Rebels with a Cause: West49 Fall Campaign

Concept & art direction of photoshoot & concept and creative execution of campaign. Photography by: Harry Gils Location: Central Public School Rec and Arts Centre & Chinguacousy Park, Brampton, ON Concept: “Rebels with a cause”. Feeding off the rebellious side of teenagers, our goal was to connect with our customer and reassure them that we […]

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Rebels with a Cause: BTS ’12.

After all – what teenager doesn’t want to be a rebel with a cause? As you may guess already – I am obsessed with art direction. I am very blessed that West49 gives me free rein to collect inspiration and create a vision behind our shoots. For back to school ’12 one of my co-workers […]

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Summer Sale ’12!

Hello all, As you know – June/July are mostly sale months in malls, time to clear SP/SU product to make way for all the fall goodness coming in. West49 was steering clear of the typical red/white SALE-screaming designs, so I took a more summery approach to the window design. Clean and fresh with a touch […]

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Summer Daze

I recently had the opportunity to art direct a budget shoot for West49’s summer promotion: Summer Daze is here to Stay. Our executive team was focused on a ‘School’s Out’ theme, but I eagerly pushed for a more ‘Summer’s Here – Lets Celebrate’ feel of the entire shoot – after all, the last thing teens […]

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Impressionism: The Artist Series

Art has always been a HUGE influence in my life, and I thought I’d spend some time refreshing my knowledge about all the unique and beautiful era’s in the art world.  I wanted to put my focus on Impressionism. Why? Because I’ve always adored Van Gogh’s work. The Starry Night will forever be my love […]

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Spring with Szaman

I love spring and my dog, Szaman. Beautiful stroll in the city today…

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Uno: La Carnita

Last night I attended Uno: La Carnita at The Brickworks in Toronto. It was a fusion of delicious mexican street food (fish tacos and churros included), mixed in with DJs, dancing, tequila, and a wide presentation of ‘Day of the Dead’ street art. The art blew my mind, the food sizzled my taste-buds, and the […]

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Spring’12 West49 Lookbook has launched

In the past couple of months, I’ve been pretty busy launching our new West49 girl. I was given the opportunity to art direct the Spring’12 girls photoshoot, and work with some amazing people in doing so. West49 girls carries a wide range of mostly California based companies, so it was my job to keep this […]

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Hey Girl – West49 Girls Relaunch

Concept & art direction of photoshoot & concept and creative execution of campaign. Photography by: James Kachan Location: Toronto, ON Concept: “Live by the sun, love by the moon”. With the West49 girls business suffering, we were given the challenge of restructuring the West49 girls brand identity. After vigorous research, collection of qualitative information and […]

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