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+ BLOG

OTW Rebranding

A private label Off the Wall brand targeting a 13-20 year old female demographic, consisting of basics, fashion basics and a fleece program. Logo design. Ladies fall’09 hangtag design. Ladies spring’10 hangtag design. Guys spring’10 hangtag design. Ladies fall’10 hangtag design. Guys fall’10 hangtag design. Label design.

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Last Daze of Summer

Concept and creative execution of campaign. Photography by: Regina Garcia Location: Toronto, ON Concept: “Last Daze of Summer”. Although a majority of retailers put a strong focus on back to school, we wanted to embody the last of summer, the last night, the last house party, the last reckless abandon before responsibility begins. Window display […]

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Musique tees

OFF THE WALL PRIVATE LABEL GRAPHIC TEES. Concepts & creative execution. 1. Musique by OTW Retro boombox with Off The Wall branding in the speakers. 2. Mixtape by OTW Mixtape with Off The Wall branding in the reel & text line. 3. Music is Love by Song Headphones with text. 4. Peace to the Music […]

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Typography tees

OFF THE WALL PRIVATE LABEL GRAPHIC TEES. Concepts & creative execution. 1. Bitch by Psycho(sis) No. 1 seller entire 2009 season. 2. Just Dance by Song Dance synonyms. Text cut out of an image of a couple dancing. 3. Love me by Song Text on brick wall in a heart shape. 4. Love by Song […]

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Nature tees

OFF THE WALL PRIVATE LABEL GRAPHIC TEES. Concepts & creative execution. Peace to the Birds by Song Peace sign created from bird silhouettes. 2. Navajo Feathers by Song Discharged soft navajo feathers. 3. Flora by Song Watercoloured layers of flowers. 4. Free Spirit by Song Three soft cascading feathers. 5. Bamboo Peace by Song Bamboo […]

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Hotness editorials

Hotness ad published in the June ’10 issue of Launchpad. Hotness ad published in the July ’10 issue of Launchpad.

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Song Branding

A private label Off the Wall brand targeting a 16-24 year old female demographic, consisting of fashion forward, unique and trendy pieces. Logo design. Spring hangtag design. Fall hangtag design. Label design.

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Psycho(sis) Branding

A private label Off the Wall brand targeting a 11-15 year old female demographic, consisting of edgy, unique and not-so-mainstream graphic tees. Logo design. Hangtag design.

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Feel good tees

OFF THE WALL PRIVATE LABEL GRAPHIC TEES. Concepts & creative execution. 1. No. 1 Class Pup by Song T-shirt was featured in The Twilight Saga: Eclipse on Alice Cullen.  2. Summer Lovin’ by Song Sketch of icecream cone. 3. Nerds by Psycho(sis) Scribble sketch with text. 4. Truly Delicious by Song Fun & flirty strawberry […]

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Vibrant editorial ads

Vibrant auto part ad published throught the 2010 year in issue of Performance Business, Modified, Performance Auto & Sound, D-Sport, FSC, S3 Mag AND Import Tuner. Published ad. Primary concepts.

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3D with Bench

Concept and creative execution of campaign. Photography by: Posters/ads: Bench Imagery. Online lookbook: Regina Garcia Lookbook location: Toronto, ON Concept: With 3D movies and animation hitting big screens everywhere, we thought why not be the first retailer to create a 3D campaign. With a ‘gift with purchase’ pair of sunglasses given out at store level, […]

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Love Day tees

1. The Mixtape of Love by Song Oldschool mixtape with a touch of gold foil. 2. Lipstick Love by Song For the love of lipstick retro tee. 3. Make Love Not War by Song Play on YSL tees with an altered message. 4. Hugs & Kisses by Song Mini Mouse inspired. 5.  6. Hugs & […]

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Kamisori shears

Kamisori ad published in the December ’09 issue of American Salon. Kamisori ad published in the November ’08 issue of Launchpad. Kamisori ad published in the October ’09 issue (breast cancer month) of Launchpad. Kamisori ad published in the October ’09 issue (breast cancer month) of American Salon.

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